MARKETING COMPANY PROJECT PROPOSAL SAMPE

Acknowledgement:

This area is mainly agriculturally oriented .Most people are involved in annual,semi annual and perenial farming.However,they sell their crops through brokers at very low costs.The farmers who incur all the costs from tillage to harvesting should be compensated for their efforts.Thus there is need for the farmers should be given information about the current market prices they they can sell their produce at.They should also be given information on how they can improve their produce.

Vision:

To market customers produce in the market so that their produce are capable of fetching  the current market prices.

Specific objectives:

1. To provide relevant information on the current market prices of farm produce.
2. To provide a platform on which customers can sell their produce at zero brokerage.
3. To promote zero tolerance on brokers who perch on customers produce while they offer minimum prices for their commodities.

Situation:

The place is endowed with very fertile black cotton soil .In times of a good season/rainfall,the farmers produce are twofold or three fold.However,after harvest the farmers do not have a platform on which they can sell their produce because:

• poor road network.
• lack of a readily available market
• lack of a reliable trustworthy transport means
• lack of market know how
• perish ability of produce and
• reluctance of farmers to search for markets

The  brokers have this in mind and thus farmers fall prey of brokers who are there to exploit them using manipulative tactics.The farmers are then offered the minimum prices for the commodities since perishability is their main concern.Most of the people are low income earners who accept any price offered so that they can eke a living.Thus if the people are offered a platform on how they can get a maximum price for their commodities,their living standards would improve.Agrucultural sector is the leading sector of kenyan economy and helping thes farmers would lead to the improvement of our kenyan economy.For eg. try to complete the table below

sustainability of the project:

First of all the brokers offer half the price at which they sell the farmers produce.Most of the farmers would fancy a platform if established that that helps them sell theircan become  produce at favourable prices.Everyone aspires a place where they can negotiate and bargain prices considering the brokers who dictate prices to them.The level of joblessness leaves agriculture sector as the only place where people can become self employed.The minimum prices that brokers offer make it difficult for aspiring and existing farmers as the level of input cost does not correspond with the output cost.If brokerage is not theft then no other vice should be considered wrong to a peopl(society)

Reference:

Machina Anthony was moved by the plight in the society

FARM PRODUCE

BROKERSBUYING PRICE

BROKERSELLING PRICE

MARKET PRICE

FARMERS LOSSES

1 tray eggs

3oo

600

600

300

1kg french beans

90kg sack maize

90kg sackbeans

4000

90kg sackwheat

3500

4000

a sack of potatoes

1900